newsletters

Newsletters are highly effective when you need to communicate specialised information to customers and prospects. For centuries, newsletters have helped turn prospects into customers and to get existing customers to buy more.

With an estimated million newsletters being published today, printed newsletters are still very popular, although the growth in eNewsletters is fantastic. Which you choose depends on your audiences ­ and many organisations produce both.

Dowding2 offers you the way to the most economical, efficient, and impressive newsletter your business can find. We are radical on format, design and content to ensure the end result is a communication method that your reader will want to absorb. Then it will:

• hold the readers interest
• retain customers
• cross-sell
• boost sales
• improve staff motivation/loyalty

Electronic versions have several advantages over the print versions, such as lower cost, more immediacy, ability to track, and the ability to link to more information ­ but not every possible subscriber has an e-mail address. Take a look at each... and contact us soon!