eNewsletters

newsletters > eNewsletters

Keep an eye on eNewsletters - this style of communication will develop and grow before your eyes!  Because now you can combine the power of newsletters with the efficiency and trackability of Internet e-mail.

Why use e-newsletters?

Fast: Can be produced and sent in just a day or two. Last-minute changes absorbed instantly.

Cost: No physical printing costs... no postage!

Grow your database: When a reader likes an article article, they can forward the entire newsletter to a friend or colleague, who can then subscribe if they wish.

Website visits: Links from an article can take the reader into your website for more information.

Tracking: You can know which subjects people are most interested in ­ useful intelligence!

There are a multitude of benefits, here are a few:

• Deliver your message to your audience immediately
• Link with the web site to increase visitor traffic
• Different messages for different audiences
• Low cost of each newsletter
• Encourages customer retention
• Trackable marketing

There are various ways of producing eNewsletters.  You can send simple text e-mails with the entire newsletter as normal text.  Or a brief e-mail with a link to a PDF download from your website of a beautifully-designed newsletter (useful if you are also printing the newsletter). Or you can send a simple e-mail that links the reader to a special page of your newsletter ­ and that is the version that is most trackable.

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